Head of Brand Marketing

About The Role

At TFG London, we believe that it’s our team who bring our house of brands to life. All our colleagues across Hobbs, Phase Eight, Whistles, and Inside Story play a vital role in our success story and that story is only getting more exciting!

At Phase Eight, we are looking for a Head of Brand Marketing to lead, shape and deliver a marketing strategy that strengthens the brand, attracts new customers and champions commercial growth.

What You'll Do:

Define and deliver a customer‑led, insight‑driven marketing strategy that supports brand evolution and commercial goals.
Spearhead the rollout of new brand positioning and identity across all channels and touchpoints.
Manage the brand marketing budget and optimise channel mix across paid, owned and earned media.
Develop annual and seasonal multi‑channel brand plans aligned with product launches and trading priorities.
Report campaign and brand performance to executive leadership with clear insights and recommendations.
Partner with retail, digital, concessions and international teams to deliver a consistent brand experience.
Collaborate with creative teams and agencies to produce elevated campaign assets and always‑on content.
Lead, develop and motivate a high‑performing brand marketing team.
Ensure social, content and cultural insights shape marketing activity and maintain brand relevance.
Champion the customer perspective and ensure decisions are grounded in insight and cultural awareness.

Who You'll Be:

You’ll be an experienced brand marketing leader with a strong background in premium or contemporary fashion or lifestyle brands. You bring a blend of strategic thinking, creative instinct and commercial awareness, with a proven track record of delivering marketing strategies that drive both brand impact and business results.

You understand how fashion marketing continues to evolve, balancing traditional channels with content-led storytelling, social engagement and meaningful partnerships. You’re confident using insight and data to guide decisions while maintaining a strong creative point of view.

You’re also an inspiring and collaborative leader who enjoys working cross-functionally and building strong relationships across creative, retail, e-commerce and product teams.

What's in it for you?

It's not just what you can do for us. Throughout We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:

Generous colleague discount up to 70%
Up to 28 days holiday entitlement per annum
Financial and Wellbeing assistance
Enhanced Maternity package
Virtual GP service – unlimited access 24/7

If you are excited by the opportunity to shape Phase Eight's future as the destination for dressing up then we want to hear from you.

Not Specified

About Us

TFG London Inclusion and Diversity statement of commitment:

At TFG London, we're proud to be a Disability Confident and Ban the Box employer. We’re committed to creating an inclusive culture that welcomes, develops and celebrates diversity of backgrounds, experiences, ideas and perspectives. We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.

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Head of Brand Marketing

About The Role

About You

About Us

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